As an online store, you should have invested a huge amount of time in perfecting your sales funnel and your advertising campaigns to get people to your store. Once the leads are in your store, you’ve successfully navigated through your product pages, and they’ll finally get to the payment page, one click away from becoming a paying customer.
Did you know that even a one-second delay in your page loading speed has a huge impact on your conversion? The same goes with making the checkout process too complicated and too long. Here’s why.